3 Reasons Social Media Marketing is More Important than Ever

October 10, 2014

Social media has taken the world by storm. It has changed the way that people use the Internet. Predictably, many businesses are using the power of social media to build their brand and increase their sales.

Many entrepreneurs viewed social media as a fad that would disappear quickly. This view was reasonable at the time. However, social media has shown its longevity. Though individual social media platforms may decrease in popularity or even become nearly obsolete, another social media platform will inevitably rise up. For instance, Myspace used to be one of the most popular websites on the Internet. Eventually users quit Myspace and joined Facebook.

Whether you like it or not social media is here to stay, and if you want your business to be as successful as possible you need to spend some time and energy on social media marketing. Social media will continue to be important in the conceivable future. In fact, it’s more important than ever, and we predict that its importance will only grow in the coming years.


Here are 3 reasons social media marketing is more important than ever:


1. Google


Google hasn’t officially confirmed that social media influences the rankings of websites. However, many SEO experts believe that how much an article or page is shared on social media is a significant part of Google’s algorithm.

This is a recent development. In previous years Google completely ignored social media when it came to ranking websites. Everything seems to point to a further increase in social media’s influence on search engine rankings in the future. So if you improve your standing in social media today you are preparing for the future and increasing your ranking in the present day algorithm.

The more your article, blog post, or page is shared on social media websites such as Google +, Twitter, and Facebook the higher that the content will rank in Google. A higher ranking in the search engine increases your traffic and authority.


2. Reputation


When potential customers visit your website they expect to see that you have a social media presence. If you don’t have social media accounts you will be seen as a company that “needs to get with the times.”

Of course, merely having social media accounts isn’t the only thing required to make a good first impression. If you have a small or inactive following, potential customers will be immediately turned off. The marketing concept of “social proof” has considerable influence on whether your customers will purchase from you or your competitors.

A strong social media following shows that your business is popular with other consumers. It also makes you seem like an authority in your industry. In other words, your social media accounts showcases your reputation. People are much more likely to purchase a product from a company with a good reputation.

Of course, social media isn’t the only thing that makes up your company’s reputation, but it’s becoming increasingly important. Years ago you could get away with not having a presence on social media. Now customers will be surprised if you don’t have multiple social media accounts.


3. Traffic


While the other two reasons are definitely important, receiving traffic is definitely the “sexiest” reason to use social media marketing. In addition to increasing your Google ranking (which results in more traffic) social media can provide an avalanche of traffic to your business. Have you ever heard of a page going “viral?” “Going viral” is almost certainly due to sharing through social media.

Social media can provide exceptional traffic if you have a strong following. In case you are unaware of how this works here’s a brief summary of how the process works:

You publish a new piece of content that’s very valuable and/or interesting. Your followers on these networks read through it and love it. They decide to share it with the people that follow them on social media. Some people who follow your customers love it and decide to share it with their followers. This can happen rapidly if the content is good enough. Before long the content can be shared thousands of times resulting in an incredible amount of traffic.

While short-term traffic is great, it’s not the only reason to use social media. It also provides long-term traffic. People will stumble across your social media account through the social media platform and find your product.

Both long-term and short-term traffic from social media is at an all-time high. There’s never been a better time to receive high-quality traffic from social media platforms such as Facebook and Twitter.

As you can see, social media marketing is truly more important than ever. For this reason, many people are turning to third-party companies that provides a “boost” in social media. This boost helps companies start out on the right foot – with a significant amount of followers and likes that provides social proof.

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